Regret lotteries are like regular lotteries on emotional steroids. Here’s how they work.

Guaranteed reward vs lottery

So there’s this powerful thing called ‘regret aversion’

Head win $100. Tails lose $100

How does the regret lottery work?

Activated ticket wins. Unactivated ticket loses.

A final word of caution

  • Have you ever been a participant in a regret lottery? How did you feel?
  • Have you ever organised a regret lottery? How did it go?

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