Understanding the psychology of vaccination

The framing of vaccine efficacy

  1. Vaccine A— COVID-19 showed no symptoms in 82% of people who chose this medicine
  2. Vaccine B — 1 in 5 people who have received this jab still suffered from COVID-19
Two vaccine bottles

Blood clots and the availability bias

2 blood clot deaths vs 910 COVID-19 deaths
Laptop with youtube icon

How ideas spread

  1. The Law of the Few — where influential people play a big role in spreading the message
  2. The Stickiness Factor — the memorability of the message
  3. The Power of Context — what has happened recently can greatly assist the spread
Lady with smallpox

A study of the human psyche



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